Media Ecology as Ecology Contrariwise: Protecting Humans from an Environment.

Andrey Miroshnichenko


The article applies the concepts of media socialization, media literacy, and media hygiene to the problem of human adaptation to the digital environment.
The interaction of humans with the digital environment is described from the viewpoint of media ecology, but the ecological paradigm is reversed: what is at issue is not the protection of the environment from humans, but rather the protection of humans from the digital environment.
The development of the digital environment is only a few decades old. Humans have no experience of living amid environmental confusion and temporal compression. The task of media ecology is to help humankind develop the skills of living in a digital environment.
Media socialization develops norms for the children who enter the digital world with little experience of social interaction in the real world. Media literacy is a method of teaching people to use technical and social interfaces for interaction within a new environment. Media hygiene guides people to “prosume” content in the digital environment safely.


Media ecology; digital environment; temporal compression; temporal shock; media socialization; media literacy; media hygiene; Viral Editor

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